TAG Brand Guidelines

Stylized nodes represent the intersection of creativity, collaboration, and growth.

Our Mission & Vision

Mission

Remove the barriers that stand between artists and opportunity by building the business infrastructure that creatives have always deserved. Through professional portfolios, integrated commerce, marketing and CRM tools, event management, education, and collaborative resources, we empower artists to spend less time managing a business and more time creating.

Vision

A world where creative careers are sustainable, collaboration is effortless, and every artist has access to the resources needed to thrive. An ecosystem where creativity is valued as a profession, artists are empowered as entrepreneurs, and art becomes more accessible to the people who appreciate and support it.

Logo System & Symbolism

The 'Stylized Nodes' represent the intersection of creativity, collaboration, and growth. The fluid interconnected form symbolizes artists from every discipline coming together to build a stronger creative ecosystem.

Filled Mark (Standard): High contrast usage. Maintains the bold symbolism of unity with solid visual weight.

Hollow Mark (Clearspace): Represents openness, connection, and possibility. The outlined form emphasizes collaboration, accessibility, and the ever-evolving nature of the creative community.

Design System Details

Soft Corners (Border Radius)

All UI elements use 24px border radius for soft, modern corners. This creates a contemporary aesthetic that feels welcoming and approachable while maintaining visual hierarchy.

High-Contrast Logo Pairings

Primary logo system maintains solid light or dark variations against TAG's core brand colors to ensure maximum legibility, consistency, and brand recognition across digital and physical applications.

Typography Foundation

Manrope font family by Mikhail Sharanda. For consistency and optimal legibility, web applications should be limited to: Regular, Medium, Semibold, and Bold weights.

Color Implementation

Dark surfaces provide comfortable reading experience. Vibrant accent colors naturally draw attention to key actions. The consistent palette establishes recognizable visual identity across every page and device.

Application Guidelines

✓ Maintain high contrast between logo and background
✓ Use soft corners (24px radius) consistently across UI components
✓ Apply brand colors intentionally for maximum visual impact
✓ Reserve Manrope ExtraLight, Light, and ExtraBold for special cases only
✓ Use Chartreuse (#CEFF1D) for highlights and CTAs to draw attention
✓ Implement Ghost White (#F5F5FC) for accessible light backgrounds and accents
✓ Keep design cohesive across every touchpoint and device

Core Brand Identity

TAG's visual identity reflects the balance between creative expression and professional infrastructure. The modern typography and contemporary design language communicate that TAG is built by artists who understand the realities of the creative industry.

A platform made for artists, by artists. Building business solutions is our art.